CARLSTADT, NEW JERSEY (November 24, 2021)— Tribeca Oven is expanding their retail footprint with the launch of two new Take & Bake items in the frozen food aisle at Walmart. By maintaining a commitment to quality, careful ingredient selection, and non-bioengineered ingredients, customers will now be able to purchase the French Batard and 4-pack Ciabatta Rolls to enjoy at their convenience.
“As retailers continue to look for ways to innovate at store-level and customers are looking for more variety in the frozen section, we saw an opportunity to bring our artisan bread, normally in the in-store bakery section, to the freezer aisle,” said Randy Hilty, Senior Director of In-Store Bakery. “We’re excited to introduce Tribeca Oven to new markets with two classic items that are versatile in use.”
Tribeca Oven has also introduced a refreshed packaging design with this launch, with suggestions on product usage, ingredient selection, and baking instructions. New recipes for these products are available on www.tribecaoven.com, with recipe videos also launching across social media. Look for the French Batard and Ciabatta Rolls, now available in select Walmart locations in Arkansas, Illinois, Maine, Mississippi, New York, Ohio, Oklahoma, Pennsylvania, and Wisconsin.